Prior to its creation, the “Ride for Sage” concept spawned from a heart rendering piece in our latest “IndyCar News Week in Review: Turkey Day Edition.” As if the poor kid hadn’t been through enough already this year, mere days before the start of the holiday season the Ganassi team cruelly announced that Karam’s IndyCar ride for next year is in jeopardy. One of the most exciting drivers to come along in some time now may not even be in the series next year. Great.
Photo from usatoday.com
So before our MNF viewing party last night, on a lark we tweeted to Sage in the hopes of lifting his spirits and perhaps our own, as well. “Whadya think of this hashtag, @SageKaram? #RideForSage We’d love your comment.”
Photo from dpccars.com
Not surprisingly, the tech savvy twenty year old almost instantly replied, “@IndyRaceReview: whatever helps get me a ride!” And just like that, the Ride for Sage hashtag was born, crucially receiving official approval from the young pilot in question.
Unable to resist after this brush with a burgeoning star, IRR’s social media department shot back, “Like some bland Thanksgiving dressings, #IndyCar needs more Sage!” Twitter was alight, as quickly a veritable showering of likes and retweets followed in support of both Sage and our hashtag.
That’s the story of our little hashtag’s creation and – unlike most of them – it’s obviously for a good cause. If you care about Sage, the sport, and the hashtag, then by all means use it.